MUD Jeans is a sustainable and fair trade certified denim brand based in The Netherlands. MUD Jeans satisfies the principles of the circular economy. The MUD Jeans are made from 40% recycled content, with the material being derived from discarded jeans. The main business concept of the company it to lease its apparel to consumers. After the lease period of one year, consumers can switch them for another pair and continue leasing, return them for recycling or upcycling purposes, or keep them. The lease contract includes free unlimited repair services. This concept is called Lease A Jeans and was launched in 2013. MUD Jeans sells the products online and is available in a limited number of sustainable concept stores around the globe.